The BBB Pre-Sell
Empson USA started the “BBB” as a way to showcase some of Italy’s greatest wines from Piedmont and Montalcino, notably BAROLO, BRUNELLO & BARBARESCO.
Since its inception, the BBB has come in many forms… from tours (stateside and in Italy), events, tastings, seminars, features and “bag and drags.” As a company, Empson USA was founded on the principle of creating connections with wineries that share our vision of quality and consistency. We understand and share our producers’ commitment for fine wine, and we work hard to bring these gems to the US market. For us, our annual BBB is the pinnacle of our founding principles. We provide an opportunity to connect wine aficionados from around the United States with Italy’s hallmark wines before they are released, and an opportunity to share our producer’s vision of what great Italian wine should be.
The vision for Empson USA remains unfaltering. It is a promise to always make the viticultural jewels of the world available to consumers for generations to come.